STREAMING
Branding
A balanced fusion of proportion, typography, and visual tone.
Imagine a world where the heroes take the backseat, and the spotlight gleams on the dark and intriguing villians.
The Challenge
Our journey begins with a brand already informed by strategy and a carefully crafted identity we created. But we knew we had to make a bold statement, and that’s where the billboards came into play. This is the tale of how we leveraged these colossal billboards to elevate an already unique brand, Villains, into something truly unforgettable.
The Research
Our journey began with in-depth research, a cornerstone of our strategy. We immersed ourselves into the gaming world, their conversations, reviews, and unboxing videos to gain unfiltered insights. We learned that while gamers are collectors of similar brands, they differed in how they chose to express their fandom.
However, what emerged from this deep dive was a revelation:
FOR EVERY LUKE LOVER, THERE’S A DARTH DEVOTEE.
Armed with this understanding, we crafted the Villains’ USP, the game’s Unique Selling Point:
VILLAINS
The only place you can explore your dark side without resulting in a rap sheet
The Design
Our brand direction, affectionately dubbed “DGAF Modern,” was born. It was to be a delicate balance between clean, slick aesthetics and the inherent chaos of villainy.
Next up, create stylescapes, a powerful tool in the creation of a brand. More than moodboard, but less than a design, stylescapes help zero in on the most strategic solution and eliminate time wasted on looks and language that won’t resonate with the game’s unique audience.
The Outcome
Billboards that were more than advertisements but artistic statements. “Live your worst life” became more than a slogan; it became an anthem for the brand. Visuals that not only grabbed attention but held it, drawing players into the intriguing world of Villains, a tantalizing taste of the adventure that awaited.
(Results)
Positive Fan Reaction
86%
Purchase requests for a game that doesn't exist
65%
