STREAMING
Strategy & Art Direction
A refined identity system blending structure with expressive form.
In the realm or darkness and imagination intertwined, a project materialized, born from our undying love for the horror genre.
The Challenge
Create a compelling activation campaign for a new horror streaming service, dedicated to elevated horror.
The Research
This audience reveled in dissecting the subtext of horror, appreciating the psychological nuances, and cherishing the eerie aesthetics. They demanded more than just frights; they sought intellectual stimulation, emotional resonance, and a profound connection with the genre they held dear.
WE HAD TO REACH THEM AT THE SAME LEVEL AS THE ELEVATED HORROR THEY CRAVE.
The Design
Our journey through the dark corridors of creation began with a brainstorm. We pondered the essence of a countdown and the symbols that would evoke the idea of eagerness and anticipation.
Clocks, watches, the ticking of time they all swirled in our collective mind. But it was the vintage alarm clock, with its iconic shape, that resonated with us. It was more than a timepiece; it was a harbinger of doom, a foreteller of fright.
The Outcome
Our endeavor was not a mere venture into the commercial realm; it was an ode to our boundless love for the horror gehre.
We did not measure success in cold numbers or profits. We sought to forge a dark, eternal bond with fellow horror enthusiasts. We breathed life into the very essence of horror, transforming it into a living, breathing entity.
In a world where horror branding often flirted with mediocrity, our project stood as an icon of innovation and boundless creativity.
We didn't simply meet goals; we summoned nightmares. We whispered to the spirits of fear, and they, in turn, embraced us. Our impact was immeasurable, an indelible mark on the realm of horror.
The Results
Positive Fan Response
73%
Purchase requests for a service that doesn't exist
89%
