STREAMING
Graphic Design
Skating through the stars. Skatedecks as timeless, high-styleStar Wars tributes
As lifelong fans, we couldn’t resist the Force’s call, and our crew was teeming with Star Wars die-hards. You see, we weren’t your typical branding wizards; we were rebels with a cause.
The Challenge
To craft a series of skateboards that would do justice to Star Wars’ production design while letting the skate culture’s rebel spirit shine through. We knew we had to honor the galaxy’s hidden artists – the production designers.
And so, we hatched a plan: the 30-day challenge. One handcrafted skateboard deck every day, each celebrating the jaw-dropping details that often slip by unnoticed.
The Research
Redefining minimalism through material authenticity and design order. Fuel moves beyond simple form, creating refined designs that shape experiences.
The Design
We summoned 3D models of of skate decks and painstakingly recreated the textures and patterns in Adobe Illustrator to later use in Adobe Dimension. Picture it like crafting a lightsaber – with multiple layers that mimicked gloss varnishes and foil stamping, conjuring an aesthetic that was as unique as it was captivating.
The Outcome
An imperial fleet of decks witha rebel attitude decks that aren’t just skateboards; they’re a fusion of collectibles and functional art pieces. Each deck is a nod to the Star Wars universe, a tribute to the production designers who added layers of depth to those legendary galaxies. The decks’ simplicity and graphic brilliance, combined with candy metallic inks, created an aesthetic that’s nothing short of a lightspeed jump to another dimension.
(Results)
Positive Fan Reaction
86%
Purchase requests for a product that doesn't exist
100%
